How to Increase YouTube Subscribers?
Content marketing is on everyone’s lips. And among the flagship content of the web, the video has been in the lead for about 2 years. This format is essential to educate, engage and convert Internet users. That’s why companies have more and more channels on YouTube. However, constantly recruiting subscribers on this social network is more tedious work than on Twitter, Facebook or Instagram.
So, if you are looking for techniques to boost the number of your subscribers on YouTube, you must read this post How to Increase YouTube Subscribers?
1. Use marketing automation tools
By using automation marketing tools, such as Tubebuddy , your organic reach naturally increases. This software helps you propel your videos and analyze the impact of each one. You can then constantly improve the formats offered to recruit more and more subscribers.
2. Post regularly
To develop a lasting relationship with your subscribers and reach a new audience, you must be consistent in your publications.
Post a video once a week or at least twice a month to hope for a good SEO and retain your current subscribers.
3. Applying a call-to-action to each video
By judiciously using a call-to-action annotation, you can increase the number of your subscribers. Indeed, YouTube allows you to add a button that invites the user to subscribe to your channel or share the video. Two effective methods to recruit new fans!
4. Write powerful titles
You must write relevant titles that encourage people to want to know more. Make your major keywords appear from the beginning.
Avoid titles that are too long: 50 characters maximum. A good tip is to insert the word “Video” in your title, to differentiate it from other videos in the search engines.
5. Customize the preview of videos
Look after the preview of your videos to give users the desire to view them. Remember that it will appear alongside other videos in the search engines!
6. Integrate subscription buttons on your blog
On your blog and your website, clearly announce your presence on YouTube, as you do with other social networks. The platform offers many buttons , easy to set up and install on your site, to encourage your visitors to subscribe in one click.
7. Optimize the description of the video for SEO
Look after the description of your video by incorporating keywords that will help you optimize your SEO in search engines. This is the guarantee of being regularly visible to qualified Internet users, who will want to subscribe to your YouTube channel.
8. Create partnerships with influential Youtubers
Collaboration on YouTube has become a very common practice among content creators. Get in touch with YouTubers who offer videos similar to yours, but with a stronger community, to set up a partnership with you.
This technique allows you to reach a new audience whose interests are identical to yours and thus recruit new quality subscribers.
9. Organize video contests
Offering a contest on YouTube will allow you to get more engagement from users. Especially if you condition it to subscribe and share one of your videos.
This practice helps you create excitement around your channel and helps increase your notoriety (and, by extension, your community).
10. Organize a cross-channel promotion of your videos
Your presence on the various existing social networks is an obligation from the moment you want to be visible. Put in place a real social media strategy to ensure your promotion!
As soon as you post a video, share it with your Facebook, Twitter or Google Plus subscribers. Advertise it on your Instagram or Snapchat account. You can even send an email to subscribers to your newsletter.
The more you advertise on your YouTube channel, the more likely you are to recruit new subscribers. Remember to use YouTube Analytics to monitor your key performance indicators.
11. Talk about your channel around you
It’s a simple strategy, but it can help you dramatically increase the number of subscribers on YouTube. Also, it is recommended that you regularly participate in window activity events to take advantage of your YouTube channel. You can make visiting cards with your channel’s URL on it and distribute it to many people.
12. Use your website
Increasing the number of YouTube subscribers can be done by exploiting visitors to your website. Indeed, visitors to your website can discover your YouTube channel just from a search on Google. You can convert visitors to your website or blog into YouTube subscribers. For this, you must add a widget on your site or blog that allows them directly to subscribe to your YouTube channel from your website or blog.
13. Use the carrot strategy
The carrot strategy is to offer a special gift to its subscribers. Set a goal to reach with a reward at the key. For example, you have to leave messages inviting people to like their YouTube channel in order to reach a given number of subscribers and promise a special gift for the community in return.
Other tips to share? Comments are open!